Brief: To launch a new travel lock, The EasyLock.
Method: 7PR positioned The EasyLock as a revolutionary new travel security solution. It had been invented by an ingenious business man. We focused on the fact that this business man was also a Grandfather, and that the lock would keep his grandchildren safe when travelling anywhere around the world. We emphasised that the lock worked well on every type of B&B and hotel doors, and would keep all individuals and loved ones safe when away from home. We also advised on images needed for the campaign, chose models and organised shoot. Images also requested so we could show story of how lock was invented at home on kitchen table. We organised a media tour to key titles in London. A big push was also advised for Christmas when the lock was presented as an ideal stocking filler gift.
Results: Over 100 pieces of coverage were generated in the first year, including Daily Mail website 3 times, with over 11.34 million readers. One of the stories was shared nearly 1000 times. The EasyLock was featured in other nationals and key men’s, women’s, 3rd age, student and security magazines. Also titles including The Daily Telegraph, Radio Times, Woman & Home, Saga Magazine, Woman’s Own and Sunday Times Travel Magazine.
Endorsement: Bob Fitzjohn, Creator The EasyLock: “The PR campaign couldn’t have been more successful. My priority was for PR to drive sales. Beth & Kate secured excellent coverage, in just the right media and sales poured in continuously as a result. I was particularly impressed with the media tour in London where I was introduced to some of my target media and was able to demonstrate my product”