At the heart of our business is a passion to ensure that we offer clients the most professional services. We like to think that work can be fun, as well as demanding, and we’ve found that our relationships with clients develop into a genuinely enjoyable participation on both sides. We are a member of the PRCA and proud to have been awarded the Communications Management Standard (CMS), the hallmark of PR excellence & mark of Communications Professionalism worldwide.
We work like a business partner to our clients. We discuss your business/company objectives upon commencing a contract then draft a communications plan to support these. We then set about delivering your messages through carefully orchestrated PR & social media activity. Our focus is constantly evolved to support you in achieving your goals.
7PR issues press releases regularly on behalf of clients. A press release is a written or recorded communication directed at members of the media for the purpose of announcing something newsworthy. The media will only accept press releases in a specific style and format. Writing a press release is a skilled specialism that takes years to perfect.
7PR handles all aspects of PR and media relations, including devising feature angles and pitching ideas to the correct journalists. We have access to full UK and pan European media databases. If you would like your story to be picked up worldwide, we have the ability to organise this. We’ve worked in media and PR for several decades and we are proud of our “little black books” of media contacts, stored these days on a central electronic system that our team accesses on a daily basis for clients. We know the best ways to reach your target media, we meet with journalists face to face on a regular basis for briefings or media tours.
We are seasoned at handling a crisis on behalf of our clients, and protecting reputations. There’s good reason why 7PR is 24/7. When the call for help comes from a client it won’t be 9 am on a Monday morning, it’s more likely to be on a Sunday afternoon or in the early hours when the first edition of a paper has been released and spotted. 7PR is able to quickly pull together a communications plan that can be distributed to all staff, advising every member of the team on the necessary approach in order to deal with the crisis. We guide companies and staff through handling crises calmly and effectively.
PR is an investment that you will want to see a return on. For a small cost we can organise for the media and all online data to be monitored for any mention of your business/company. We will alert you on a daily basis to media coverage and online activity. This will also be collated into a monthly report with an online link where appropriate. We can organise for clients to have circulation figures (how many individuals have read or seen your story), and for you to see the equivalent advertising cost. Clients are often amazed at how much they would have had to spend on advertising in order to achieve the same exposure reached through our PR campaigns.
Social media is a crucial spoke of the marketing wheel. Millions of people can be reached in an instant. It’s essential that the message is correct for your business and dovetails with all other current communication. We ensure that all social media communication is ‘on brand’ and works in harmony with traditional PR activities, amplifying one message. Some clients ask us to set up & run social media accounts on their behalf. Others ask us to populate specific channels, or amplify campaigns.
We have unique celebrity contacts, built up through years of work in the industry. We secure celebrity endorsement for charity clients, with no fee paid to the celebrity. We also secure endorsement for a fee for profit making companies. Some of the many well-known faces who have supported projects that we have worked on over the years include Sir Richard Branson, Dame Judi Dench, Joanna Lumley OBE, Amanda Redman MBE, Sir Cliff Richard, Sir David Suchet, Dame Penelope Wilton, Jennifer Saunders, Trudie Goodwin, J K Rowling OBE, Lenny Henry, Dawn French, Gordon Ramsay, Hugh Fearnley-Whittingstall, Jamie Oliver, Emma Thompson, Helena Bonham Carter, Jerry Springer, Anthea Turner, Zoe Wanamaker, Raza Jaffrey, Delia Smith, Mary Berry, Kim Wilde, Raza Jaffrey, Tony Blackburn, Judy Finnigan, Richard Madeley, Tanya Byron…the list goes on!
In this digital day and age, events are a great way to connect with the media, and your target audience, in person. 7PR is able to organise every element of events, from a small product launch, to a ball, to a large conference. We have worked on and organised events at Planet Hollywood, Hamleys, Hippodrome, Vinopolis, One Aldwych, Powerscourt Estate, Hotel Excelsior in Venice, Plateau Restaurant, Soho House, The British Museum, The Jumeirah Carlton Tower. 7PR will recommend the type of event that would work for your objective and can manage it from start to finish, looking after every element and detail.
Media interviews are nerve racking, whether you’re being filmed, recorded, live in the studio, on location or over the phone. It can be very difficult to get your key messages across when the adrenaline is pumping. We support all of our clients in preparation for interviews, identifying key messages, and training you on how to get the best out of the interview. We often accompany clients for media interviews.
People are often nervous about being photographed. We only work with photographers who put our clients at ease, and make a shoot enjoyable. The photographers that we use also know just the sort of shot that will persuade an editor to run a story. The saying “A picture is worth a thousand words” holds true. Sometimes a strong image is what makes a story a success. Our photographers will visit you wherever you and your team feel most at ease… in the office, on location, or you have the option to have a shoot completed at the photographer’s studio. We work with photographers so the perfect images are captured for the PR campaign and will always accompany client shoots.
7PR can take care of the full e-marketing cycle. We research, collate and then manage the ongoing development of your email databases. We create professional, branded e-marketing templates, and then produce content to mirror your communications objectives. We provide you with accurate feedback to enable messaging or content to be tweaked where necessary. We monitor effectiveness and can then implement secondary e-marketing campaigns as your audience segments.
Unable to invest in a long term PR campaign? We also offer PR Training Workshops. These last for 3 hours. We will discuss your business objectives, draw up a PR strategy together with you, discuss how to reach your target media, how to approach the media and what images to have available. We leave you ready to draw up and distribute your first press release.
7PR can project manage any kind of video promotion for you, from brief to final production. We produce scripts and storyboards in accordance with your requirements, and then liaise with production professionals to bring your case studies, promotional footage, interviews and website footage to life.
7PR reviews website designs and content. We take a close look at how your website is working for the people looking at it. We advise on new, more effective ways to present your products and brand to your audiences, and we provide a full breakdown on where we think your site can be improved. If needs be, we are happy to create all of the new content that you need for your website. We can project manage any re-design tasks via our creative digital partners, and we can also rewrite content.
Your website is your shop window. Our partners build and design websites in house, so we know every detail meets our high standards. There’s a good reason why 7PR has been labelled as perfectionists! They build straight forward brochure websites, lead generation sites and more complex ecommerce websites. They are built on a number of different platforms, including Magento, WordPress and Drupal. Our 7PR website has been built by our partners so we can personally vouch for them!
Branding means creating a name, symbol or design that identifies and differentiates your product from other rival products . Our creative digital partners will get to know you as a company, your business objectives, and will look at how your brand needs to behave, on and offline. At the end of the process you will be provided with guidelines so everyone knows just how to portray your company.
Our partners can look after all your essential print requirements, from the basics such as business cards, compliment slips, headed paper, brochures to larger projects like adverts, branded merchandise, pop-up displays and banners, posters, signage etc. Their portfolio includes some beautiful designs and would be happy to meet with you informally to chat through your needs.
Successful Search Engine Optimisation ensures that your website comes up higher when potential customers are looking for services like yours. Our partners offer SEO Audits, backlink and keyword analysis, content augmentation. You’ll be delighted when you see your site ranking amongst the top when a Google search is done.
Our digital agency partners are a certified Magento agency. Their optimised Magento hosting makes your website extremely fast. Site pages load very quickly for those surfing and amending the site is lightening fast for you too.
They can also commission, install and look after a dedicated server for you if your website is very large, or if you’re looking after several sites at one time.
They also offer email hosting. You can access your email whilst away from the desk with webmail, and rest assured that all emails will be virus free.
