Brief: Thanksdarling offered 100s of superb gift ideas, exhilarating gift experiences, activity days and corporate incentives. PR was needed to increase sales.
Method: A campaign was recommended for the run up to Christmas time, when gifts and gift experiences would have more chance of being featured in nationwide media. Media were sent a teaser of XXL sized pants with “Pants to Naff Xmas presents” printed on one side & the Thanksdarling logo on the other. All media remembered receiving this unusual teaser & were then open to learning more about the client and their offering.
Result: Nationwide coverage, sales boosted, including double page spread in The Sunday Times. Client had the opportunity to take part in a stylised photo shoot & stunning resulting colour image of client dressed as trapeze artist at circus covered one full page of the national newspaper.
Testimonial: “Friendly and highly competent….came up with some very unusual ideas to catch the media’s attention and it’s certainly worked for us.” Janette Vince, Managing Director, thanksdarling.com.