Brief: A duo of sailers needed their luxury yacht charters to be promoted in the run up to summer in order to raise profile in their target market and attract fresh customers. This was a short-term contract on a set budget.
Method : Visited the team on location in order to be able to describe boat and service accurately to media . Advice was given to the client on sort of images needed to support the story. Photographs were needed of both the yacht crew, luxurious shots of outside & inside of boat, and also images showing the boat moored in the South of France, and sailing to various eye catching luxurious locations along the coast. The unique holiday package was then promoted to women’s, men’s & travel publications. Our team also helped to liaise with media and public on press day at London Boat Show.
Endorsement: Peter Taylor, Director, Men4Sail: “We were visited by the PR agency to get a clear understanding of what we were all about, they put together several different packages to suit our needs and more importantly budget…they secured several editorial pieces in relevant magazines and helped us with the press day when we exhibited at the London Boat Show. The passion they showed for our business was outstanding.”