Brief: Latino Sole wanted to increase online sales and also raise awareness of a store that the business was opening on The Strand in London, UK.
Method: The audience of potential purchasers was identified and a strategy was built around targeting the online and offline media that the target audience was consuming. Advice was given on suitable images for the campaign. A timeline was also put into play for launches at appropriate times, tying into fashion trends and seasonal demands. Latino Sole was positioned as a leader in their market. Product was included in appropriate shoots & fed in to fashion news as & when appropriate. Product was also promoted in trade press.
Results: Significant media coverage secured in glossy magazines, nationals, online, & in trade titles. Sales increased dramatically as a result and awareness built for the new store on The Strand.