Fairtrade Foundation

Brief: Fairtrade Foundation wanted to drive up profile of Divine and Green & Blacks chocolate bars at BBC Good Food show.

Method: Celebrity chefs who would be present at BBC Good Food Show were contacted. Support was enlisted from several A grade chefs. They agreed to create recipes which would be made into glossy recipe cards, that included an essential ingredient using Divine/Green & Blacks chocolate. They also agreed to enter into a competition to see who could create most imaginative chocolate creation using Divine/Green & Blacks products. The results were put on display and media/photographers invited to an unveiling. Recipe cards were made available to public and media. Background on Fairtrade policy & visions made available to media.

Results: Healthy media coverage in trade, food & consumer media. Articles examined the aims of Fairtrade, included case studies on cocoa farmers, talked about why Divine and Green & Blacks chocolate bars were superior to other brands, and of better taste.

Testimonial: Ivor Peters, Director Oasis Media: Working on this project I experienced three things: 1. Dogged Tenacity, 2. PR Nouse, 3. Creative Capital. Today these are things I still look for in any PR partner, recruit, team and like common sense it’s not that common”.

Ask Us About ThisBack To Case Studies

Talk To Us

We’re happy to answer any questions about PR or how a Public Relations campaign may help your business. We provide a free one hour consultation to all companies considering PR, we look forward to hearing from you.