Remit: The Director of Elephant Feet was new to PR. He approached us wanting to increase online sales of his shoes for men & women with oversized feet. He wanted the shoes to be seen as cutting edge & fashionable, rather than as a functional solution for larger feet.
Method: Images were going to be crucial to this project. We organised a photo shoot with a photographer who had produced some imaginative shots for us in the past. The resulting images, both of the shoes and the Director, were excellent and enabled us to secure coverage in trade press, and also mainstream men’s and women’s press, including national fashion supplements. Elephant Feet was written about in national papers and featured alongside the likes of Faith, Hush Puppies etc.
Results: Client was very happy with media coverage and consequent increase of sales.