Brief: CBM, the UK’s leading overseas disability charity, asked 7PR to provide ongoing PR services to raise awareness of the charity. The brief included disseminating information about disaster response at short notice. CBM UK also requested celebrity liaison services to heighten the charity’s profile in the very competitive charitable sector.
Method: 7PR carefully researched CBM’s target audience. We familiarised ourselves with CBM’s work and history then set about pulling together a month by month strategy, updated on a regular basis to incorporate activity from CBM UK. One recent highlight from our brief was a request to identify a high profile and eloquent spokesperson at short notice for a BBC Radio 4 charity appeal. The celebrity needed to be a perfect match for CBM UK’s target audience in order to increase donations.
Result: We drew on celebrity contacts and quickly secured Downton Abbey actress Dame Penelope Wilton for BBC appeal and continued donation campaigns. We also recently secured Joanna Lumley’s support for a CBM UK project. Throughout the campaign we secure regular coverage in the client’s preferred titles, including publications read by target demographic who will donate to their cause.
Endorsement: Rosi Jack,Communications Manager at CBM UK: “Since we started working with Kate and Beth from 7PR, they’ve helped us bring new celebrity supporters on board and significantly increased media coverage of our work supporting people with disabilities in the world’s poorest places. Their friendly, creative and flexible approach means that they are a pleasure to work with – we can’t imaging how we ever managed without them”