Siobhán trained as a journalist & started her career in BBC Radio, before moving into TV production for BBC, Granada TV, ITV and Channel 5. From her years working in broadcasting, Siobhan established excellent contacts with the media. Through her extensive contacts Siobhán met Mick Fleetwood of Fleetwood Mac and became Director of Media & PR for Fleetwood Owen, an online auction house founded by Mick Fleetwood. This was based in the UK & US. In 2001 she organised a simultaneous live broadcast from the Hard Rock Café in London to the Hard Rock in New York, for the sale of John Lennon’s ‘Imagine’ Steinway piano, bought by George Michael, bringing both the Internet & live auction environments together. Siobhan joined the multi award winning PR agency Taylor Herring as a Director in 2002 where she has been responsible for devising and executing media strategies for a diverse roster of clients ranging from prime time TV shows, celebrities, charity to corporate clients & consumer brands. She has been the creative mastermind behind some of the most talked about publicity campaigns & stunts of the last 25 years. Campaigns and clients include Comic Relief, Sport Relief, TK Maxx, HomeSense, Tackle Prostate Cancer, Shirley Oaks Survivors Association, Emma Bridgewater, Criminologist and TV presenter Mark Wiliams-Thomas, Launch and roll out of VASHI Diamond retail outlets, Only Roses, Carrie & David Grant, Liverpool Lighthouse, Hillsborough survivors, UK’s first mainstream Gospel Festival and numerous TV and film publicity campaigns.
