A fresh product and a new brand, Stovey were looking to launch into the lifestyle and homes sectors. Wanting to establish themselves as the go-to brand for contemporary wood-burning stoves, the brief was to create a buzz around this newest of contenders to the market, with a specific push towards a younger, professional audience.
Working with celebrity interior designer Julia Kendell, the product was launched across a number of titles and across all social media channels. Gaining exposure in leading lifestyle publications such as Style at Home, Living and Improve your Home, press coverage was supported by attendance at several regional and national home exhibitions.
Strong coverage was achieved across a variety of the target media launching the newest name in wood-burning stoves to the national market.